Google reveals algorithm insights to US Judiciary Committee – Digital Minute 24/07/18
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Google reveals algorithm insights to US Judiciary Committee – Digital Minute 24/07/18

November 22, 2019


Hello, I’m Emma and on this episode of Digital Minute, we’re looking into how Google revealed some insights into its own search algorithm. A Google representative found themselves in front of a US House Judiciary Committee last week, and revealed a number of interesting insights into the workings of the Google search algorithm. Whilst the workings of the algorithm remain a closely guarded secret, statements to the committee did reveal some insight into the way in which factors like RankBrain, certain Google penalties and algorithm updates work. Some of the statements highlighted how RankBrain handles queries that Google has never seen before, most of which are linked to unpredictable events such as the football team trapped in a cave in Thailand. It was also revealed that Google conducted more than two hundred and seventy thousand algorithm experiments in 2017 – keeping around two thousand four hundred of them. There was nothing in the statement that is going to fundamentally change your SEO strategy, but some interesting stats nonetheless. We’ve taken a closer look at what was said over on our blog. Don’t forget that you can also download a free copy of our SEO guide. Thank you for watching, I’m Emma Dixon, and that was your Digital Minute.

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