The 7 secrets of the greatest speakers in history | Richard Greene | TEDxOrangeCoast
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The 7 secrets of the greatest speakers in history | Richard Greene | TEDxOrangeCoast

September 13, 2019


Reviewer: Queenie Lee It’s 1903, and this extraordinary guy
named Teddy Roosevelt is standing on the edge
of the Grand Canyon. At that time, people wanted
to create hotels and spas and turn the Grand Canyon, in 1903, into a profit-making Disneyland
of the environment. And he stood and said no. And he created a tipping point
for the environmental movement and for the world. He said, “Leave it as it is. The ages have been at work on it
and man can only mar it.” (Applause) The world would have been
a different place today without those words, those tipping point words
from President Theodore Roosevelt. Fast forward, his fifth cousin,
President Franklin Roosevelt, 30 years later, 1933,
in the midst of a huge crisis, the Great Depression of America, said a few words to create a tipping point
towards healing for the United States. Franklin Roosevelt: First of all,
let me assert my firm belief that the only thing
we have to fear is fear itself, nameless, unreasoning, unjustified terror, which paralyzes needed efforts
to convert retreat into advance. Richard Greene: The world
would have been a different place without those words,
at that time, from that man. So, in my 30 years of studying
public speaking and great speeches, I found that there are seven secrets that great speakers do,
that other people don’t, and it’s my belief
that every single human being can be a great speaker, and that their words
can create a tipping point, and that their words and their essence
can change the world. The first secret is about words and understanding
that words can be the best, the most amazing in the world, but they only actually touch people and communicate 7% of the impact
that one human being has on another. Voice tone – the variation in your voice,
the enthusiasm, the love, the passion that comes
through your voice – 38%. Your body language:
are you looking into someone’s eyes, or are you looking over their head
and not connected? So words, voice tone, and body language, those are the three vehicles,
the three pathways, that great communication happens in. Secret number four. What most people do
is they throw so much data out, trying to prove that they are smart,
trying to get all the content out. Words are the 7%. What’s important is what is that one thing
that you want to leave people with? What is that headline?
That’s what makes a great speech. That’s what we are talking about today. Secret number five is fascinating. If you are afraid – are any of you
afraid of public speaking? 41% of the world, across cultures, is terrified almost to the point,
and often to the point, of actually turning down
speaking appointments. Whether they are political leaders, or business leaders,
or charitable leaders, they turn down opportunities
to shake the world because they are scared. There are a lot of reasons
why people are scared, but in my experience,
the number one reason is that we don’t know
what public speaking really is. We don’t know the true definition. The true definition of public speaking is that public speaking is nothing more
than having a conversation from your heart about something that you are
authentically passionate about, right? If you think it’s a performance, you are going to be 0% you and 100% actor, and we don’t get to see
and experience and feel who you are. So, I want you to write the word speech
down on a piece of paper, and I want you to put a circle around it,
and I want you to put a line through it. I don’t want you ever, ever
to give another speech. That’s not what great speakers do. They don’t give a speech;
they don’t give a performance; they don’t make
a presentation to the audience; they have what? They have a conversation with. It’s a circle. It brings us all together. We are a web, connected
to every other person. That’s what great speakers do. When I first met Princess Diana, she looks me in the eyes and says, “You know, I am so scared
of public speaking, and I wish that I could do
what Charles does.” Now, this was when they
were actually breaking up, so it was even more difficult
for her to admit that. And I said, “What does he do?” “Well, he just stands up there,
and he tells this funny joke, and then he moves on,
and he is completely unfazed by it.” And I told her that Prince Charles
doesn’t have what she has. And what she had, was what touched
and moved the world. People connected with her
on a human level. And all you need to do,
Your Royal Highness, is just share from your heart,
that huge heart that you have, and your gut, and people will love you. Even through the speech that scares you, they will feel you; they will know you;
they will connect with you. That’s far more effective
than giving a speech, than telling a funny joke
but not sharing your heart. So, secret number six – and you’ll notice this
in some of the speakers – is that we actually
have five parts of our brain. Those five different senses – seeing, hearing, smelling,
tasting, touching, and feeling – translate into four different actual
communication languages. Speak one of them,
you’re not going to be very good. Speak two of them, you’ll be average,
no matter who you are. Speak all four, no matter who you are,
you’re going to rock the world. Because you’re going to be giving
every person in the audience something that they can connect to. And visual is the energy;
it’s the language of energy. It’s Robin Williams –
I’ve used him as an example, and I’m going to continue
to use him as an example. How amazing was Robin Williams. Auditory is the ability to translate
details of what you see, what you think, what you feel
into a story, into words. Ronald Reagan was a great example of that. Auditory/Digital, that’s
the Albert Einstein, the Bill Gates. The analytical, statistically
driven kind of information. If you don’t have that, you don’t have
the foundation of credibility. People go, “Wow,
that person is very charming, but there is no there there.” Kinesthetic is the James Earl Jones,
the Morgan Freeman, the Barry White. Oh, baby … (Laughter) It’s the poet Ali. It’s that connecting thing that is inside
of each and every one of us, that is the most important thing,
in being a speaker, in being a communicator. And then seven, you can just
have this and nothing else, and you will still rock the world. As so many people do. And that is your authentic passion. What is it that is so effing cool
that you just have to share it, or so effing compelling? And I use that middle word,
you can use whatever version you want, because it’s a visceral thing,
it’s not intellectual. So let’s go back on our
chronological tour of great speeches that have created
tipping points in the world. Now this person, Lou Gehrig,
didn’t create a tipping point in terms of the global
geopolitics of the world, but he created a tipping point in terms of understanding
the human spirit and his own. Here it was, as you all know,
he was diagnosed with ALS. He tried to play, couldn’t play. He had to end his career,
and Yankee Stadium held a day for him – Lou Gehrig day, it was in 1939. He gets out there. He, like so many of you,
was petrified of public speaking. And he is there; he is there, and then, just when it’s time
for him to go on, he starts backing away. He said, “I can’t do this.
I can’t do this.” His manager comes up to him,
puts his arm around him, says, “Lou, they’re all here for you,
my friend. They’re all here for you.” And walks him up and he goes,
and this is what he says. Lou Gehrig: Today, I consider myself the luckiest man
on the face of the earth. RG: Everyone who studies public speaking
puts that speech in their list. It’s just unbelievable, the sense
of gratitude that this man had in the middle of his own personal crisis. But let’s go to the next year. A huge tipping point
is about to happen for Great Britain and their battle against Nazi Germany. Three days before the speech,
King George goes to Winston Churchill and says, “Please, I want you
to be the Prime Minister. We’ve got to do something;
we’ve got to face this threat.” And this is Winston Churchill.
It’s just audio. They didn’t have the video
in the House of Commons in 1940. Winston Churchill: In stage of the house, and I said to those
who joined the government, I have nothing to offer
but blood, toil, tears, and sweat. RG: The world would
have been a different place without Winston Churchill and those words, and that level of conviction,
leadership, and resolve. Let’s move forward now. I have three from John F. Kennedy,
and you’ll see why. This one, you all know about. He was following an old general,
Dwight D. Eisenhower. He is in his 40s, a whole new era
for America and the world. You’ll be familiar with the first part
of this but probably not the second. John F. Kennedy: My fellow Americans, ask not what your country can do for you, ask what you can do for your country. (Cheering) (Applause) RG: He continues. JFK: My fellow citizens of the world, ask not what America will do for you but what together we can do
for the freedom of man. (Cheering) (Applause) RG: The world became a different place because of that speech
and that new president. And he proved it several times,
a couple years later at Rice University, he is talking about his authentic passion: put a man on the moon. Listen to the level of detail here, and notice that this
is such a visionary leader that he even commits himself
and the United States of America when we don’t even at that point
know how to do it. JFK: We shall send to the moon, 240,000 miles away from the control station in Houston, a giant rocket, more than 300 feet tall, the length of this football field, made of new metal alloys, some of which have not yet been invented, capable of standing heat and stress, several times more
than have ever been experienced, fitted together with a precision
better than the finest watch, carrying all the equipment needed for propulsion, guidance, control,
communications, food and survival, on an untried mission,
to an unknown celestial body, and then return it safely to earth, re-entering the atmosphere
at speeds of over 25,000 miles per hour, causing heat about half that
of the temperature of the sun, almost as hot as it is here today, and do all this, and do it right, and do it first before this decade is out, then we must be bold. RG: How amazing was that? Sadly, he didn’t get to live to see that. But he made it happen
through his vision, his leadership, and creating that tipping point
with that speech. And then, as you know,
the famous speech, he is in Berlin. The West Berliners are suffering mightily. He goes in and says they’re not alone. JFK: All free men, wherever they may live, as citizens of Berlin, and therefore as a free man, I take pride in the words:
Ich bin ein Berliner. (Cheering) (Applause) RG: OK, so, next year after that,
or actually later that year, Dr. Martin Luther King,
I think you’ve all been aware of this, no one would doubt that this speech,
half of which he ad-libbed, ad-libbed this speech, shook the world
and created a tipping point. Martin Luther King: I have a dream (Applause) that my four little children
will one day, live in a nation, where they will not be judged
by the color of their skin but by the content of their character. I have a dream today. (Cheering) (Applause) RG: If only it were true, and we’re making progress
because of that speech. Barbara Jordan, someone you may not know,
Texas Congresswoman, was the last person to speak
at the Watergate Committee, talking about whether we, in fact,
were going to impeach Richard Nixon. She was a freshman congresswoman;
it was around midnight, and yet, her words with that incredible
voice tone of hers shook the world and catalyzed
the movement against Richard Nixon. Barbara Jordan: Today, I am an inquisitor, and hyperbole would not be fictional and would not overstate
the solemnness that I feel right now. My faith in the Constitution is whole;
it is complete; it is total. And I am not going to sit here
and be an idle spectator to the diminution, the subversion, the destruction of the Constitution. RG: Barack Obama. BO: Tonight is a particular honor for me
because, let’s face it, my presence on this stage
is pretty unlikely. RG: And that’s it, right there,
that speech was a tipping point. It changed America,
whether you like him or not, that one speech in 2004
changed America. We don’t have audio of this. But one of my favorite speeches ever
is a speech given by Albert Einstein. He says: the most beautiful and deepest
experience a man can have is the sense of the mysterious. To sense that behind anything
that can be experienced there is a something
that our mind cannot grasp and whose beauty and simplicity
are but a feeble reflection … To me, it suffices
to wonder at these secrets and to attempt humbly
to grasp with my mind a mere image of the lofty structure
of all that there is. And he did that and created a shift, where we understood
how matter and energy are the same, and created a new paradigm,
and some people even think that it mirrors this ancient symbol
for God called Ohm. If you look at it, there is a backward E, there is an equal sign, there is an M,
which is on its side, there is a C, and there is a supernumerary
that also looks like the square. E=MC2, thousands of years ago, reflected in Albert Einstein’s
discovery in 1906. I want to play this, in my opinion this is the most powerful
couple minutes of recorded oratory, recorded tipping-point speech making
in the history of the world. Feel it and notice, this is the last speech
he gave before he died. He died, and it was obvious he knew it,
he died the next day. MLK: Like anybody, I would like to live, a long life, longevity has its place. But I’m not concerned about that now. I just want to do God’s will. And He’s allowed me
to go up to the mountain. And I’ve looked over, and I’ve seen the promised land. I may not get there with you,
but I want you to know tonight that we as a people,
will get to the promised land. (Cheering) (Applause) So I’m happy, tonight. I’m not worried about anything;
I’m not fearing any man. My eyes have seen the glory
of the coming of the Lord. RG: So, are you afraid of public speaking? If so, you’re along with
half of the people on the planet. The way over that is to see it
as a conversation from your heart and to ask yourself this one question: What is my Dharma? What is it that I am passionate about
that I want to share with the world? Something that my unique DNA, which is contained in every one
of 50 trillion cells carried in 50,000 atomic bombs
worth of energy, that’s what Einstein said, will allow me to be out in the world,
make a difference, and give speeches, share my passion,
and make the world a better place. Every single person I’ve worked with
has the ability, in their own way, to break through, to make the world a better place,
to bring that passion out, and to create a tipping point that will
change every single thing on the planet, and indeed, make the world a better place. And I encourage you,
to, please, step through the fear, share your passion,
share who you are authentically and make that difference. Thank you all so much. (Applause) (Cheering)

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  1. Well done dear chap. Seems that all these folk are deeply scholared. Understood the great classics in English, French, Greek etc language. I do not see such a rosy future when Bill Gates bemoans the number of high school drop-outs

  2. Speaking for Americans only, how can every person be a great speaker when most people cannot speak clearly, concisely and with proper use of the language?

  3. That picture is Vernal Falls in Yosemite (Teddy was there too). Been there many times. Look up Yosemite Teddy Roosevelt pics.
    Also lived in Phoenix for 35 years, went to the Grand Canyon many times. There is no waterfall like that there. Look up Teddy pics at Yosemite.

  4. Martin Luther King did not ad lib this speech. It was however an excellent speech, and became even more poignant in the aftermath of his assassination. He had delivered this sermon many times before.

  5. His only mistake was believing there was actually a God, and that he was doing his work. He was however a great humanitarian and did bring about a landslide of social change, but God had nothing to do with it. Religion endorsed slavery, lest we forget.

  6. Really very good and inspirational speech. But i hope there is numbers of influential leaders those are belongs to Bihar a famous state of India.

  7. It was going swimmingly until he tried to make the comparison between E=mc-squared and that ancient Om symbol. That was a stretch for me.

  8. Nice speech, good tips, but he killed the professionalism with the use of notes which he kept looking at. The best speakers memorize their speeches then add natural movement and voice techniques.

  9. Lots of great stuff but I am trying to tell the world what it is like living in the darklands of a wealthy country, rotting degraded and persecuted on welfare, with nowhere safe and stable to live and having to be for food.  Ostracised by your own family, 'friends' and community. 

    Then you quoted Robin Williams who killed himself – when 100,000s NZers are now highly suicidal, making us No 1 in th eworld for child suicide, women self-harming, men driven to violence and homelessness.

    I try to have a conversation, as soon as I tell people how bad things are – especially as I get assaulted and terrorised by police, am refused health care and dragged through the court system for legally protesting about what is happening to me and many others.  People refuse to believe it and reject me – they abuse me for telling the truth.  Our society is now so full of lies about how great things are, anybody who tells the truth about how bad things are for the poorest 20% are immediately discredited and called insane.

  10. Why has nobody listed his 7 points so I don't have to listen to his drivel. :p I am not enjoying this speech. His voice is very annoying.

  11. I stopped watching as soon as he spouted the Mehrabian Myth (only 7% of communication is verbal). I immediately knew that he is full of BS. Shocking that TED allow this kind of nonsense and shame on him for perpetuating a very widely discredited statistic. Goodness even Albert Mehrabian himself has stated that it is a total misinterpretation of his results. Oh, and that is supposedly "Secret 1, 2 AND 3"??? At best, even if it was true it would be ONE secret.

  12. You should be afraid of public speaking :p It's the fastest way to end up on the losing end of an assassins bullet. :p If you are an important person, a great person, then you probably have great enemies. Go into finance and avoid politics. Although a lot of people kill themselves if they lose people a lot of money. :p But have more grit then those people and drive on. And get into the loan business. 🙂 Make some money!

  13. Great ……. This guy actually revealed how King George fooled Churchill. As for Kennedy, he was honest. This is why they shot him. Now you know why Churchill died on a bed having lived for 90 years instead of dying in a moving car by having his skull blown away.

  14. I note here that Jesus hasn't been mentioned. He was by far the greatest speaker of all time. It wasn't just because he had charisma – he had that in spades. But his words were the finest and truest of any human who's ever uttered speech. Incidentally, he didn't speak English either. He spoke the common Greek of his day, but its translation into English has not lost any of its truthfulness, its beauty, its wisdom and its peerless and lasting value.

  15. Exactly. Great speakers are having a convo not an act, they are channeling authenticity from within and above and conversing with the external world m

  16. This is an incredibly moving 18 min. I’m not scared of public speaking and haven’t been for years, and yet this one speech changed my entire outlook on it. I KNOW my dharma and I am convicted to become even 10% as masterful at conveying it as this man or any one of the great speakers he highlighted here. Thank you Richard for the work you do. You are appreciated and your impact carries further than you might even realize. 🙏🏻

  17. Apparently the world's best orators all speak in English; all but one American English (and Churchill's mother was American).

  18. One of the greatest speeches in American history was Ronald Reagan in Berlin and this clown completely left it out. Just really a pitiful presentation.

  19. Martin Luther King Jr looks so sincere… I feel goosebumps looking at it although I don't share the race, or society or past with him… It's just so amazing

  20. Here's the summary at the beginning he says great speakers don't give speeches no more speeches from now on you will communicate from your heart the rest of the presentation go something like this check out this great speech here's another great speech here are the speeches that changed the world

  21. Thanks for your TED talk and the information you shared. One part I'm disappointed by – you easily could've added more women who are great speakers. It's unfortunate you only chose one out of eight.

  22. Robin Williams, to me, often had a problem – he just machine-gunned because he was trying to please everybody, poor guy.
    Did great acting, though.

  23. When a person sets him self up as an authority at public speaking and commits the deep transgressions that Richard commits, it calls into question his actual validity as a teacher of the craft. The pacing is a horrible distraction as well as the ummmms and ahhhhs that filter out. As one of the other writers stated, if you don't want to discuss don't post. Overall, some sound points but nowhere near great.

  24. Every person who is willing to share their hearts full of love will be a great public speaker loving the audience…

  25. i'm trying to wrap my head around what kinesthetics has to do with morgan freeman and james earl jones

  26. Great clips, but none of those speeches was a "conversation." Dr. King, especially, knew everything there was to know about how to construct a powerful argument, how to use structure, logic, emotional appeal, and other linguistic resources to move an audience–and he knew it so well that he could improvise using classical rhetoric. I think the emphasis on authenticity downplays the artistry of these orators (and, in the politicians' cases, their speechwriters). The conversation idea can be liberating to bashful speakers, but (aside from the Lou Gehrig example), that's not really what we were shown.

  27. Some selection bias here.

    Fighting Nazis, flying to the moon, and racism is bad are all appealing, regardless of catchy talking points. The meaning behind the words are also critical.

  28. You will win the lottery go out there buy a ticket guaranteed you wow this speech it’s working I’m a great motivator.🐢🐢🐢🐢🐢🐢🐢

  29. Out of all the hundreds of speakers I've ever heard on every subject under the sun, in 67 years I've been alive including 37 years saved and sober, also hearing numerous speakers in various recovery groups speak some very passionately and eloquently to their audiences… which also includes a variety of Pastors, Priests, and Preachers in a number of live sermons as well as prerecorded television, radio, and computer broadcasts to a variety of audiences…the Martin Luther King "I Have A Dream" speech in the nation's capital of the United States is one of the greatest, most inspirational speeches of all time!!! Praise God!!! Let freedom ring for all men, women, and children everywhere!!!

  30. The photo of Teddy R. has Yosemite Falls in the background, yet the speaker says Grand Canyon. oops.

  31. another secret…"if you are a celebrity it doesn't matter if you even make any sense" people will still say…yeah! wow!

  32. Not impressed! Words of famous men are famous, however, words that make you famous is different. The speaker needs to work hard and find out real secrets. He could not come up with a single secret to share.

  33. All of the examples you use as good speakers are 'male;' surely, there are women who are excellent speakers as well!

  34. Yes all well and good ,,, however these leader.. well spoken dragged us into policies that stole our gold in ‘33 for the bankers,, got us into unnecessary wars .. and there’s evidence that we never went to the moon.. and Einstein was a plagiarist..

  35. Says the guy with hand in a pocket….hit on the wrong things that make the speakers/ speeches great. Teaching more to feelings instead of how hit on feelings and make a speech great. One star.

  36. Beautiful!

    It's all about animating your words to create the atmosphere for the impossible to happen.

    Words have the power to brake chains in people's hearts.

  37. You lost credibility when you talked about that "Ohm" sign which is written in Devnagri script that has nothing to do with how you write E, m, c², = in English language.

    I don't know where you get that 7% of words statistics, but I care a lot about what you say and what it means in a speech. Body language and voice maybe important but I rather see it as a thing for sales people who don't have anything else as a point.

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